How to create a startup and why coworking is your solution

If you have an entrepreneurial spirit, you may be interested in knowing how to create a start-up, because it is the business model that is trending at the moment. If you bet on a company adapted to new times, you should also do so for new forms of work, such as coworking.

What is a start-up

This Anglo-Saxon term refers to newly created companies based on a scalable business model, in which ICT (information and communication technologies) are the main protagonists and responsible for the company's rapid growth.

Another aspect that helps differentiate a start-up from a newly created SME is its commitment to innovation, on which it bases its competitive advantage. In addition, its focus is much broader and aspires to offer products or services at an international level.

On the other hand, we are facing businesses in which the initial costs are reduced to a minimum, hence the partners carry out almost all the work and resort to formulas such as coworking to have a space from which to develop the project without having to spend too much.

What you need to set up a start-up

Having a good business idea

It is the most important thing, to be clear about what your company is going to do, what products or services it is going to offer to the market. This implies defining the value proposition and also the profile of the consumer who might be interested.

Conducting a market study

It is an in-depth analysis of the environment: market size, customer segments, established competition and what could come... All this helps you to know the weaknesses and strengths of your project.

Brand creation

The company must have its own identity in the market, and this is something that needs to be worked on from the first day, so that consumers perceive the brand as it wishes.

Training of the work team

You need to surround yourself with professionals with skills and abilities that complement yours. Some may join the team as partners and others may be external staff

Defining the form of financing

Own resources, bank loans, crowdfunding, investments from business angels, public subsidies... You have to evaluate where the money will come from needed to bring the project to life.

Why start your business in a coworking

An essential aspect when starting a start-up is having a place from which the team can work. In this sense, coworking is emerging as the perfect option.

It is much cheaper than renting a traditional office or premises, and the fee includes all kinds of expenses (electricity, water, internet connection, etc.). In addition, thanks to systems such as electronic locks, which we offer from Raixer, many of these spaces allow their users to make use of their facilities at any time of day or night.

On the other hand, in coworking you will find professionals of all kinds, which makes it an ideal place to make networking.

When it comes to how to create a start-up, as important as having a good idea and a good team is to look for alternatives that allow maximum savings. That's why coworking is the natural habitat for those who start this type of business.

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