Profitability in tourist accommodations: keys to increase income in 2025

The tourism market is experiencing a period of great dynamism. After the post-pandemic recovery, 2024 closed with record figures: more than 85 million international visitors arrived in Spain, consolidating the country as one of the world's leading tourist destinations. In 2025, OMT forecasts point to sustained growth of 3% to 4% in the global flow of travelers. This scenario represents a great opportunity for owners and managers of tourist accommodations, but also poses a challenge: how to maximize profitability in an increasingly competitive market.

The key is no longer just about offering a good location or an attractive price, but in leveraging technology, improving the guest experience and optimizing operational processes. Below, we analyze the most effective strategies to increase revenue in 2025, with data, examples and industry trends.

1. Price optimization with dynamic technology

Price is one of the main factors that determine the occupancy of an accommodation. However, setting static rates in such a changing tourist environment can lead to large losses. The trend for 2025 is the use of revenue management tools that adjust prices in real-time based on demand, competition, and seasonality.

• According to AirDNA, accommodations that use dynamic pricing can increase their revenue by up to 40% compared to those that maintain fixed rates.
• In destinations like Barcelona or Málaga, where occupancy fluctuates by season, this strategy allows maintaining high margins even in months of lower demand.

Example: an apartment in Madrid can be rented for 120 € in the low season, but reach 250 € during events like the Mad Cool Festival. With a dynamic system, these adjustments are automatic, maximizing revenue without losing competitiveness.

2. Check-in Automation and Cost Savings

Time is also money. In a sector with high guest turnover, key delivery and arrival management can become a bottleneck that impacts profitability. Here, remote check-in solutions and smart locks come into play. and smart locks.

• A Booking.com study (2024) states that 71% of travelers prefer accommodations with autonomous entry.
• By eliminating travel to deliver keys, an owner can save between 3 and 5 hours per week, which is equivalent to more than 200 hours per year.

Example: a manager with 10 apartments in Valencia can coordinate all entries and exits from a single platform, reducing the need for staff and increasing the ability to manage more properties without increasing costs.

3. Increase occupancy with personalized experiences

The current guest is not just looking for a place to sleep, but an experience. Offering additional services and local experiences can make the difference and increase revenue.

• According to Expedia, 78% of tourists in 2025 choose accommodations that offer personalized experiences.
• The extra revenue from upselling services (transfers, activities, tours) can represent an additional 10% to 20% on top of the accommodation's billing.

Example: an apartment in Seville that offers direct access to flamenco classes or guided tours of the Triana neighborhood can generate additional income and improve ratings on platforms like Airbnb.

4. Security and Trust as Added Value

Security is a key factor for guests, especially in short-term accommodations. Incorporating technologies that convey trust not only protects the owner, but also impacts profitability.

• According to Hosteltur, 65% of international travelers prioritize accommodations with secure access systems.
• Accommodations with digital security measures obtain an average of 12% more bookings than those that do not implement them.

Example: a tourist complex on the Costa del Sol that uses smart locks with PIN code access and remote control avoids key duplication problems and increases guest satisfaction.

5. Centralized management and scalability

Many owners start with a single tourist apartment, but over time they seek to scale their business. To do so profitably, it is essential to have systems that allow for centralized management of access, reservations and cleaning.

• An integrated PMS (Property Management System) can reduce overbooking errors by up to 30% and improve occupancy.
• With digital access solutions like Raixer, managers can remotely control multiple accommodations from a single application.

Example: a company that manages 50 apartments in Lisbon can manage all access, grant temporary permits to cleaning staff and monitor entries in real-time without the need for physical receptions.

6. Digital marketing and visibility strategies

Profitability depends not only on the operation but also on the ability to attract customers. In 2025, digital marketing for tourist accommodations is focused on three pillars:

• Local SEO: optimize the Google Business listing and appear in searches for “tourist apartment in [city]”.
• Segmented advertising: social media campaigns targeting international travelers.
• Online reputation: an accommodation with more than 50 positive reviews on Airbnb can increase its bookings by up to 30%.

Example: a boutique hotel in Granada that invests in SEO and gets outstanding reviews appears in the top results on Google, reducing its dependence on intermediaries and OTA commissions.

7. Sustainability as a competitive advantage

More and more travelers are choosing sustainable accommodations. This approach not only attracts a conscious tourist profile but also reduces costs.

• 70% of travelers (Booking.com, 2025) state that they would be willing to pay more for sustainable accommodations.
• The implementation of energy control systems can reduce electricity consumption by 20%.

Example: an apartment in the Balearic Islands that combines smart locks (without physical keys), LED lighting and efficient air conditioning management can save hundreds of euros per year and differentiate itself in the market.

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In this scenario, Raixer offers a comprehensive solution to improve the profitability of tourist accommodations. With six opening methods (PIN code, NFC, mobile app, remote control, voice assistants, and proximity cards), the platform allows remote access management, granting temporary permissions, and increasing security. All this translates into lower operating costs, greater flexibility, and a better experience for guests.

Practical case: a property owner in Alicante who uses Raixer can send temporary access codes to their guests, allow cleaning staff to enter only at specific times, and monitor all entries from their mobile. This reduces travel, avoids incidents, and improves reviews, which in turn attracts more bookings and increases profitability.

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The profitability of tourist accommodations in 2025 depends on a balance between price optimization, digitalization, security, sustainability, and guest experience. The data show that travelers increasingly value autonomy, technology, and trust, making digitalization an essential investment.

In a market where competition is intense and demand continues to grow, those who bet on innovative tools such as smart access control will be better prepared to increase revenue and ensure a sustainable future for their business.

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