Management of tourist apartments>Marketing for tourist accommodations

Elina

21/9/2021

How to write a description of a vacation home to attract clients: 5 tips

Did you know that many times the bad ratings of vacation homes are due to the fact that the client does not find in them what he thought he was going to find? This is much more common than you might think, and it happens especially when we focus on showing the home only through photos. That's why the description of a house is also essential when it comes to attracting customers and making them satisfied.

Tips for describing a vacation home

How do I make the description of a house that I am renting? If this is the doubt that is worrying you, do not worry, we are going to give you some useful tips so that you get the best results.

Title and brief description

When it comes to how to describe a house, there is one thing you should keep in mind, you have just a few seconds to capture the potential client's attention. This means that your opening text has to be attractive enough to convince them to keep reading.In these cases, it's recommended to start with a catchy title and then a brief description of the basic characteristics of the accommodation. For example:We use as title: “Tourist apartment with incredible views of La Alhambra”. And then the brief description: “Two-bedroom apartment recently renovated and fully equipped for short or long stays, located in the heart of Granada in a building with parking”.

Focus on the different spaces of the house

If you follow our tips on how to make a good description of a vacation rental, after the title and description you will have captured the interest of the potential client. Now is the time to convince him that he must choose your home yes or yes. To do this, we are going to take a tour of each of the rooms highlighting the best of them. What we are looking for is to highlight what can make us different from our competition. Think about the target audience profile and you'll know what might interest them most. In addition, keep in mind that the opinions left by previous tenants can be of great help to know the most outstanding elements. Let's see an example:“Enjoy the experience of starting your stay in Granada with a delicious coffee in the living room of this apartment while the sun comes through its large windows and La Alhambra is cut out in the background as beautiful and majestic as centuries ago”.

Include photos of each room

It's not just about making a description of a house, but about showing the potential customer that what we're telling them is true. To do this, we will include different photos that are of high quality but also realistic.There's nothing worse than the fact that the traveler sees something in a photo and then when they arrive at the apartment, they find that it's not there. If you've taken a photo of the kitchen with a capsule coffee machine in it, make sure it's not just there to capture the image.

Use simple and honest language

With the description, we are trying to “sell” our tourist accommodation, and that implies adding a bit of imagination, but without exaggerating or being bombastic. Simple descriptions that adapt to reality work much better.By dedicating a little time to the description of a house, we can make it much more attractive to potential tenants. Feel free to try and you'll see your bookings increase rapidly.In addition, if you want to save time and money on key delivery, you can take a look at the Raixer smart lock.

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