Management of tourist apartments > Revenue Management

Emilio

11/6/2019

Revenue management courses for hosts

It's been a while since the traditional hospitality sector –the hotel industry– has stopped looking warily at tourist accommodations and has instead embraced them. In this sense, the professionalization of the vacation rental sector is becoming increasingly relevant: technology, software for managing reservations, communication with guests, or prices. This last point is what today's post is about: revenue management courses for Airbnb hosts.

Revenue management training for hosts

On the blog, we often talk about the increasing competitive pressure in the vacation rental sector. The greater the supply, the greater the need for differentiation to capture more demand. In the past, we've discussed:

However, reader feedback tells us that, rather than talking about revenue management techniques or tools (the how), we had to talk more about the what

What is revenue management for vacation rentals?

The most widely accepted definition of revenue management is the one proposed by Patrick Landman, CEO of Xotels, in his revenue management manual (available here in PDF, in English). It is an adaptation of the marketing concept:

Sell the right room to the right customer at the right time at the right price with a suitable channel distribution that maximizes commission efficiency

That is, revenue management is the practice of maximizing revenue taking into account the number of rooms (or tourist accommodations) available; the target customer

To expand: Hotel Revenue Management

Revenue management courses for tourist accommodations

Well, now that we have a brief definition of what it is, it's time to talk about revenue management courses for hosts of tourist accommodations. The length, duration, and depth of these courses vary – their price also varies, ranging from free introductory courses to those offered as master's or postgraduate degrees in revenue management. Additionally, you'll see that many of these training programs are offered in English.

Revenue Management for Hotels, by Gemma Hereter

  • Duration
  • Description: With this course for all levels, we will learn what revenue management is, how to manage and maximize a hotel's income, along with the best tools to use to get the most out of it. Additionally, you will see how important good online reputation management is for your business and how and why to implement social media in the hotel and restaurant industry.
  • Language: Spanish
  • Price: 9,99€

Hotel Management – Hotel marketing Strategies

  • Duration: 5 hours
  • Description: Learn to manage a hotel effectively. Increase occupancy rates, turn occasional guests into recurring ones, and obtain and apply their feedback.
  • Language: English
  • Price: 9,99€

Master in Revenue Management – UNIR

  • Duration: 30 ECTS
  • Description: With UNIR's online Master's in Revenue Management, you will master the methodology and the most innovative tools to maximize profits and minimize company costs. All this is guided by experienced managers and professionals.
  • Language: Spanish

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