High season in vacation or tourist rental

The high season in vacation rental is the time of year when you will receive the most income from your tourist accommodation. It is true that the more than notable increase in demand will make it much easier for you to acquire new customers.However, this peak in demand is not accompanied by a peaceful time of rest for the hosts. Not at all! Maintaining a good occupancy rate and income level requires a proactive strategy and attention to your guests and accommodations. The reason is that the high season in vacation rental is limited in time. In Spain, it normally starts on Holy Week and ends in September. Although some destinations - such as mountain or places of special cultural interest - the high season is more tilted towards winter.Before starting to break down some tips to increase income during the high season of tourist rental, it is recommended that you take a look at the following posts. They will help you learn some key concepts of revenue management - or income management -:

• Optimal occupancy rate in tourist accommodations
• Optimizing benefits of tourist apartments
• How to set a price for your Airbnb

Would you like to have a forecast of income and expenses for your vacation rental not only during the high season? Download the free Airbnb financial calculator.

Tips to increase bookings for your vacation rental during the high season

Now we're getting to the point. Below, you'll be able to read some useful tips to maximize your tourist rental income during the high season.

Review your ads and find outdated information

How long ago did you take photos of your tourist accommodation? Have there been any changes to the house rules? Have you updated the welcome book? If you haven't made these updates yet, it's time to start! To prepare for the high season and increase your accommodation's profits, you need to have spectacular ads. Errors like lack of information, typos, or old photos will drive away potential guests. It's possible that during the high season, your tourist rental will receive more demand from guests looking for last-minute accommodations or groups. If that's your case, make it clear in your ad how simple it is to book or how well-prepared your accommodation is for groups.

Defining a target customer for your tourist rental is key not only during the high season.

Update your ads frequently and automate as much as possible

In addition to the description, photos or services of your ad, you must update the price. The mantra that should guide you when setting a price for your vacation rental during the high season is to maintain around 80% occupancy one month in advance.If you need help with the nightly price, you can use some of these pricing tools for vacation rentals or opt for Airbnb's smart pricing. In addition, automating processes such as check-in, checkout or cleaning will help you, as a host, save time. Take a look at this comparison of vacation rental software.

Use instant booking

If you haven't activated Instant Booking on Airbnb yet, do it. The simpler it is for potential guests to book your accommodation, the more bookings you'll have. Do you have doubts about whether using Instant Booking will help you during the high season for your tourist rental? Put yourself in your guest's shoes. As a guest, you want a comfortable, fast, and easy booking process. Any extra step you request will complicate the process (and more potential guests will fall out of your sales funnel).

Proactively ask your guests for reviews

Getting reviews for your tourist accommodation is critical. The high season is a great time to request them. Try to provide a friendly and consistent service during all your guests' stays. Respond quickly to their concerns or questions. They are two keys to avoiding bad reviews. Remember that reviews are a fundamental part of the algorithm used by OTAs to position your tourist accommodation.

Prepare for the high season in vacation rentals: renovations before it starts

Bear in mind that your guests should be satisfied with the expectations of your vacation rental –not just during the high season–. While you should rule out major renovations during this period, you can make small adjustments to delight your guests. Try, for example, changing some furniture in your tourist accommodation or following these tips to decorate your Airbnb.‍

Did you like this post about high season and vacation rental? You can subscribe to the newsletter by completing the form below. In addition, if you want to save time during key delivery, you can buy the Intercom smart lock and forget about waiting for your guests.