Create your own landing page for your vacation rental

Don't you know the benefits that a landing page can bring to your tourist accommodation? Don't miss this article where we talk about what a landing page is and what benefits it brings. In addition, we tell you the keys to make it effective.

What is a landing page

A landing page is a web page that aims to generate a final action by the user. It is usually used to convert visitors into leads (contacts), but it can also be another final action by the user.Usually, they are not accessed through any type of main web menu, but rather they are opened through links, which can be sent via email, shared on social networks or simply be well-positioned on Google. They are also usually accessed from call to action buttons or call to action.

If you get confused with the concepts of call to action, landing page or lead, take a look at our marketing section for tourist accommodations.

As we said, the goal is for users to perform a specific action, which can be: leaving their contact information, subscribing to a newsletter, making a reservation directly, or simply leaving their information in exchange for something (a discount coupon, an offer, a free prize, etc.). For this very reason, because we focus all our efforts on getting users to perform a single action, it is a separate web page from the main website. But, of course, you should have that main website.Don't you have a website yet? If you have a vacation rental and don't have a website that serves as a showcase and where you write all the details about the rooms, the location and give the option to establish direct contact, you're taking too long. Users move around the internet nowadays and if your accommodation has a website, it will become a much more reliable option for them.

Why you should have several landing pages for your tourist accommodation: benefits

The first thing you should know is that landing pages allow you to segment your audience, that is, you can have different landing pages according to language or place of origin, or even one for families and another for young people, there are a thousand possibilities. If you design a specific page for a specific audience, you are more likely to achieve that action.In addition, it will allow you to get data about your audience more directly (visitors), about their interests and, in addition, you can make several landings and test them to see which one gives the best results. This way you will be able to know the strengths of your accommodation, the ones that attract attention.Last but not least, landing pages are much easier to position on Google and are more likely to be shared through networks. In fact, they can serve you in your paid advertising strategy on Facebook or Instagram, to know how many leads you can capture from each social network.Some examples of landing pages more common are:

• Create a limited-time offer: for example, rooms with a 30% discount, which also include a spa session.
• Give something away for free: on the condition that visitors leave their details; for example, a discount coupon or some kind of excursion can be given away. Don't be stingy and promote that the amenities of your accommodation are free.
• Focus on accommodation towards various types of audience. For example, create a landing page for families that highlight only the relevant services for them: rooms for 4 or connected, theme parks, family breakfasts, children at a reduced price, etc. Defining your target customer is critical to this.

And of course, let's not forget the key elements that a landing page should contain. It should be very visual, with a pleasant design and several images. But, above all, it should contain a prominent call to action. If the goal is to obtain contact information, then we will include a form. If the goal is to make a reservation, then we will put a booking form. The best thing is that these pages always have a form to capture data from your potential customers, even if it's just to give them a discount coupon or a free breakfast per stay.

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