The new normality of the real estate sector: 5 tips

After very complicated weeks, little by little we are adapting to what they call new normality. Since the virus is still here, all companies will have to make adjustments in their way of working, and real estate companies will not be an exception. So we're going to review what the work of real estate professionals is like now.

The anti-coronavirus protocol is a necessity

Real estate agents are in contact with many people daily, among those who want to sell or rent their home or those who want to buy or are looking for a rental. This makes it necessary to establish a protocol of action. Among the official measures there is none that expressly affects real estate companies, but they can serve as a basis for those established in general. That is, maintaining social distancing and wearing a mask

More personalized attention than ever

In the case of real estate agencies, personalized attention adds value to their service, and now this personal attention is more important than ever. Many of them are already only working by appointment. In many cases, those who want to buy or sell must schedule a prior appointment with the agent who will attend to them, and they will be received exclusively in the office, without anyone else being there apart from the professional.

Changes in visits to properties

Inevitably, visits to homes that are for sale or rent will also change. The protocol involves disinfection in many cases. Before entering the home, the disinfection of footwear of potential buyers and the real estate agent is carried out. Of course, only one visit will be made at a time; several potential buyers or tenants will not be gathered in the same house. Access to the property must always be made with a mask, and before starting the tour, hand hygiene with hydroalcoholic gel will be performed. On the other hand, the agent will ask clients not to touch too many things inside the home. And once the tour is finished, the property will be disinfected.

Virtual visits gain ground

As visits in situ are now briefer and there is not much time to see the details, virtual visits are going to become one of the best sales tools.What is sought is that the potential buyer does not have to visit many properties before making their purchase decision, going in person only to those that may really interest them. To do this, real estate agencies are betting on video, so that the interested party can see the property with every detail, as if they were really there.These changes are here to stay, but both professionals in the sector and clients are adapting well to the new normality, so it is to be expected that in a very short time these measures will be fully integrated into the day-to-day real estate sector.If you have thought about selling your property, we also recommend reading our post "The 5 international real estate portals that will help you sell your property".‍

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