Special events and vacation rental: How can they help you?

There are many factors that affect the volatility in accommodation prices. One of the biggest is local events. Today we analyze how special events affect vacation rentals. Of course, the impact they have on your tourist flat differs from the proximity to the specific event as well as the number of participants. When demand rises, prices should also rise! Paying attention to events in your area can make the difference in the profitability of your apartment. If you're still not clear about the relationship between these two concepts, you can take a look at the post on demand-based pricing for tourist accommodations. Moreover, since most of these special events in tourist rentals are known in advance, you have enough time to plan these prices. But do it! Otherwise, you'll be missing out on a good chunk of the money your guests are willing to pay. Plus, it only takes 30-40 minutes to do.

Types of events

Depending on the time, we can categorize these special events that affect vacation rentals into three:

• Long term (more than 12 months in advance): holidays, sports matches or events, annual professional conventions or fairs, etc.
• Medium term (more than 6 months in advance): Biennial concerts or conventions.
• Short term (less than 10 weeks in advance): unexpected sports events (e.g. the Copa Libertadores de Madrid), award ceremonies, local fairs or festivals.

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Where to find special events for vacation rental

Here we leave you some tips and sources to find special events that you can put into practice in your management of tourist apartments.

• Search on Google "conventions in your city" or use nFerias, a good directory of fairs in Spain.
• Vacations and holidays. Take a look at how to display them in Gmail or Outlook.
• Sports events, on the websites of local teams.
• Concerts, on LiveNation.
• Local media and local Facebook groups.

Added value of knowing local events

When you know well what happens in your area, it makes you a better host. You can show the city and local events like a good tour guide. Knowing your host well is key to positioning your Airbnb: Why do guests stay in your home? Some will be because they would like to go to Terra Mítica, for example, while others prefer to simply go to the beaches of Benidorm. Being able to tell these last guests that they can also visit the theme park or attend a nearby craft fair, will make them thank you with a better review on your tourist accommodation.

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