Instagram for tourist apartments

Instagram's powerful visual impact has turned this social network into the #jewelinthecrown. How can you use Instagram for tourist apartments or vacation rentals? Today, we bring you 33 tips to shine in the feed of your potential guests and attract more bookings.

Instagram Strategy for Tourist Apartments

When considering your strategy for tourist apartments, you should have a mantra in mind. The content you publish on this social network should be Instagrammable. What a word! Of course, you won't be able to find it in the RAE dictionary.

What does it mean to have an Instagrammable Airbnb? Three fundamental elements:

• A beautiful, striking, or fun photo.
• That encourages the user to share the photo.
• That the brand (your tourist accommodation!) is recognizable in the content for Instagram.

The Instagram strategy for Airbnb should aim to have your guests share a photo on their profile within your tourist accommodation. Isn't it a good review that they do it?

In summary, for your accommodation to be optimal for Instagram, it must be able to answer yes to these two questions:

• Does the photo you post immediately capture the user's attention?
• Does it make the user say: Great! How wonderful!, etc.? That is, is it capable of impressing your guest?

For example, you can leave a cold bottle of champagne when you have a couple checking in. Accompany it with a couple of glasses, some sweets or chocolates and a welcome card. Take advantage of it to thank your guests and encourage them to share a photo on their social networks by tagging your profile or locating themselves in your tourist accommodation.

33 Instagram tips for tourist accommodations

Below we bring you a series of tips to get you started using Instagram for tourist apartments. We have divided them into 5 sections:

• First steps of Instagram for Airbnb hosts
• Using hashtags
• Relying on content generated by guests
• Getting viral on your Instagram for Airbnb
• Converting your followers into customers

First steps of Instagram for Airbnb hosts

1. Create a Business Instagram Account

Before using Instagram for vacation rentals, you need to create a business Instagram account. The account creation process is similar to the personal one. You can read more about how to do it here.

2. Complete Your Profile

Your Airbnb's Instagram profile should have all the information requested by the app:

• Username
• Inspiring Description
• Photo
• Contact Information

3. Connect Facebook

Instagram belongs to Facebook. It is recommended that you link your Facebook tourist accommodation profile with the one you have just created on Instagram. It will be useful if you want to advertise your Airbnb on any of these social networks. Learn how to connect Facebook and Instagram for your tourist apartment here.

4. Connect your website

For Google –and therefore, to be found in the search engine– it is good if you link your social media profiles with your website. This link between profile and website is the Open Graph. You can read more about how to do it for your WordPress website here.

💡 Would you like to position your tourist accommodation on Google? Learn how to do it in this post about SEO for tourist apartments.

5. Instagram Content for Airbnb

Once you have the basics: account, profile, and website. Now it's time to define what content you'll publish on your Instagram profile for tourist apartments!

You can alternate content that showcases your accommodation's features along with what your guests can enjoy if they stay there.

Use the "Save as Draft" feature to prepare your content in advance.

#Hashtags for your tourist accommodation

6. Use hashtags

Hashtags (the little words that come right after the # sign) are essential to make your posts stand out. Did you know that Instagram users can follow - just like they do with other profiles - hashtags? That's why it's crucial to choose the right keywords to use.

7. Use a branded hashtag

One of the mantras you should follow when planning your Instagram strategy for tourist apartments is that the brand is recognizable. Using a branded hashtag is key to this. For example, the RoomToRent team uses the hashtag of the brand (branded hashtag) to monitor their mentions and engagement.

https://www.instagram.com/p/BvBTuzKhj4J/

8. Geolocate your posts

We have repeated on occasion that location is key in the tourist accommodation sector. In your Instagram strategy for your tourist accommodation, you should always use the geolocation option. It should point to the location of your Airbnb.

In this way, you provide more information about your business in a structured way –understandable for the social network and for your potential guests–.

9. Take a look at how your hashtags are doing

How many posts with your branded hashtag have been published? Use the follow hashtag feature to monitor its performance. In the following video you can see how to do it.

https://www.youtube.com/watch?v=wf37L_QyUwA

10. Take advantage of the virality of some hashtags

If you monitor not only your hashtags but also those that you think may be relevant to your accommodation –for example, those related to tourist attractions or nearby points of interest–, you will be the first to discover viral trends.

Have you detected that the last music festival in your city has been news? Post it on your Instagram!

11. Show your hashtags correctly

Here are two options for displaying hashtags on Instagram for your tourist apartment:

• Show them in the post description naturally.
• Hide them under "Read more".

The latter is the preferred option by most managers. For example:

https://www.instagram.com/p/BuD6nanhNMf/

12. Competitor's Hashtags

In this post, we told you how to do a market analysis for Airbnb. One of the fundamental parts is determining who your competitors are. Track them down on social media and see what hashtags they use. Can you use them too?

13. Use the language of your potential guest

No one knows your ideal guest better than you. Is your accommodation positioned to attract national or foreign clients? Families or couples? Is it perfect for groups? The language and tone you use on Instagram for tourist apartments is critical. Make them match and make your brand remembered.

💡 Don't know who your target customer is on Airbnb? Learn how to market tourist apartments and maximize your profitability.

Content generated by guests

14. Repost the content generated by your guests on Instagram

What better content than the one created by your guests! If you get your guests to post a picture inside your accommodation and also use your branded hashtag... Score a point! Your Instagram strategy for tourist apartments is sailing with the wind in full sail.

You can use these apps for iOS or Android to repost images and photos of your guests.

15. Publish success stories with your guests' content

This tip is more aimed at managers of tourist apartments than at hosts. A good technique is to collect success stories from clients. Social proof is key to attracting new business opportunities:

https://www.instagram.com/p/BqPmJR0B3TU/

16. Follow your guests

What better way to get yourself stuck in your guest's mind as the tourist accommodation in your area? If you usually appear in their feeds, you will be the preferred option when they travel to your area.

17. Comment on your guests' photos

Commenting on your guests' posts is a good way to build lasting relationships with them. In addition, having this feedback channel open means you avoid bad reviews on your Airbnb ad.

18. Don't forget your goal: get new guests for your tourist accommodation on Instagram

Create interesting content that captures the attention of guests and potential guests is a technique to use Instagram for tourist apartments. However, you should not forget that your goal is to get them to convert (i.e., book). Do they have doubts? Respond quickly.

Be consistent when using calls to action or call to actions. End your posts with a "Book now".

Get virality on Instagram for your Airbnb

19. Follow users who follow you

This Instagram tip for Airbnb is key. Follow all users who follow you. They're already one step closer to booking with you!

20. Follow users recommended by Instagram

Trust the algorithm. Follow all users that the social network suggests in the feed.

21. Follow the users in your address book

In addition to having your family and friends, your address book is probably full of potential guests and previous guests. The perfect option to increase your number of followers.

22. Follow Facebook users

Again, Facebook and Instagram share an owner (Hello, Mark!). It's a good Instagram practice for tourist apartments to follow users who have already interacted with your Facebook page on the other social network.

23. Follow an editorial calendar for Instagram

Consistency is key for any business. The editorial calendar serves to:

• Know what you're going to publish.
• When are you going to publish it.
• Homogenize the tone of your content.
• Know what messages to use in each post.

24. Be consistent with the tone and message of your content for Instagram

Nothing causes more confusion to potential guests than contradictory messages or "each one to their own". Try to be consistent with the style, tone and messages you convey on your Instagram profile for tourist apartments.

You can use tools like Canva, for the graphic part of your posts.

25. Use video

Video is a perfect tool to increase engagement (the interactions users have with your content).

https://youtu.be/-DEzn4L4sFk

26. Respond to all comments

It's polite to respond when they greet you. Exactly the same as when a user comments on your photo. Do it to show gratitude - you might get a follow! -.

27. Ask questions in the descriptions of your Instagram posts for tourist apartments

Why? Because when a user sees a question, they feel they need to answer it. It's a call to action - respond -. That increases the engagement of your content.

28. Show off the best details of your Airbnb

Instagram is great for showing off the details that will captivate your guest. Flat-screen TV? Chilly air conditioning? Excellent mattresses? Fluffy pillows? It's time to show them off on Instagram!

By the way, here we leave you some ideas so that your tourist apartment ad is impressive.

Get clients for your tourist accommodation on Instagram

29. Consider advertising on Facebook or Instagram Ads

Users on Instagram or Facebook are usually in a "discovery mode" when browsing the social network. If your budget allows it, consider paying for ads on these social networks.

Keep in mind that you should have a conversion-optimized website so that your return on investment is positive.

30. Use clear calls to action – the "Book now" in your posts!

We have already insisted more than once on the importance of having clear calls to action in all your posts. Be creative – without going overboard – with the calls to action. It's a good technique for using Instagram for tourist apartments.

31. Use remarketing

Wouldn't it be wonderful to be able to show ads to potential guests who have already seen your website? This is what is known as remarketing!

32. Analyze how your Instagram strategy for tourist apartments works

If you want to make data-driven decisions, you must collect data first. The Facebook Analytics panel shows all the information about your ads and the engagement of your posts. Take these data into account to make decisions.

33. Don't expect immediate bookings: Work, work, work

Don't expect that after completing your profile and uploading some photos, you'll receive your first booking. Make constant posts, according to your editorial calendar. Using Instagram for tourist apartments is nothing more than work, work, and work.

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