Should I register my vacation rental on Google My Business?

We could tell you in many ways, but we're going to be as direct as possible: if you're not on the Internet, you don't exist! It's that simple. Nowadays, if you want to make money with any business, even with a vacation rental, you need the all-powerful Google to know you exist. And we're not just talking about SEO positioning, there are many tools that can be useful to you, including Google My Business.

What is Google My Business?

With a name like that, you can already imagine what it's all about. It's a free tool (great!) that you can use to promote any business. In your case, your tourist apartment.

Its main advantage is that it helps with SEO and geolocation. For example, if your apartment is in Benidorm, if you've registered with Google My Business, you have a better chance of the search engine showing your house on the first page of results when someone searches for “Benidorm apartment rental” or similar phrases.

The Google My Business listing will help with the big G's search engine. If your main booking platform is Airbnb, take a look at our post on SEO for Airbnb.

Beyond SEO

This tool we're analyzing is very important for SEO, but it can also help you get customers in another way, thanks to Google reviews.There are thousands of companies and entrepreneurs competing on the Internet with different products and services, so it's not always easy for users to make a decision. That's why opinions become an invaluable source of value.An apartment with many positive reviews is much more likely to be booked than one with fewer comments or negative reviews. What's more, the potential customer comes to value a good opinion more than the price, choosing the highest rated apartment even if it's more expensive.Interesting, right? Well, with Google My Business you can take advantage of this. You can locate any online comment a user has left about your apartment and add it to your profile. You can even respond to comments left by guests. All this helps you build a reputation that will be your best marketing tool.

Discover how to get 5-star reviews for your vacation rental.

How to create a listing on Google My Business?

Like all Google tools, it's very easy and intuitive to use. First list your apartment on Google Maps and connect both tools so your potential customers know exactly where your apartment is and can even use GPS to get there easily. Fill out all the data the platform requests. A good idea for positioning is to always write the address of your apartment exactly the same way. It may seem insignificant, but it's very important for Google, so it's sure it's the same address.Use keywords to describe your apartment, write a good description using bold and italic text. You can even use hashtags. Add photos and even videos and you're all set. Google My Business is another space to connect with potential customers for your tourist apartment. A business opportunity you can't miss. Haven't you tried this tool yet? Well, you should be doing it, thousands of potential customers are now searching for accommodation on Google!

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