Management of tourist apartments>Marketing for tourist accommodations

Emilio

14/8/2019

How to make our apartment gay friendly?

To get the most out of a vacation apartment, you need to find the most suitable type of tenant. Many owners of tourist properties have already joined the gay friendly trend. Are you joining too?

Before, think about the strategy: take a look at the post on how to choose your target guest.

What does gay friendly mean?

When a city or a place receives this nickname, what they want to indicate is that they are respectful of sexual diversity.Although Spain is a fairly open country and the majority of the population accepts homosexuality without any problem (remember that we were one of the first countries to legalize same-sex marriage), the truth is that for many decades the gay world was a great unknown to most and was viewed with suspicion.

How to make your apartment gay friendly?

Having a gay-friendly tourist apartment implies that you are hosting the general public, but you expressly state that you have no problem with the fact that your tenants are members of the LGBT community.Something as simple as including the rainbow flag in your ads will help everyone see that your home is open to anyone, without any discrimination based on their sexual orientation. In addition to showing yourself as a Surely you are now wondering if this makes much sense. Is it really necessary in the 21st century to indicate more or less expressly that your apartment accommodates people with any sexual identity without problem? Well yes, unfortunately this community is still a victim of significant discrimination. In addition, keep in mind that many of your tenants may come from countries that are not so open about these issues and have the preconceived idea that, just for being homosexual, they will not be allowed to stay in certain places.On the other hand, joining the gay-friendly trend also increases the number of potential customers for your vacation rental. It's simple, the fewer barriers you put when renting your home, the more likely you are to always have it occupied.

Promote yourself!

Beyond the cultural and gastronomic offer that a city can offer, the LGBT community also looks for places where they can enjoy total freedom when they travel. Quiet places or those with a lot of party atmosphere where no one says anything to them for holding hands or giving a kiss to their partner, or even where they can hook up. That's why there are reference media like the Madrid gay guide or the Barcelona gay guide.Here you have a great opportunity to promote yourself that your competition may not be using (good!). A completely specialized medium with which you will be able to get the information about your gay friendly accommodation to a lot of people who may really be interested in spending a few days in it.

If you need help with promotion on social media, take a look at our guide to Instagram for tourist accommodations.

It's a business opportunity that you may not have considered until now, but it's all advantages. Join the gay friendly trend!

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