Facebook for tourist apartments: Keys to success

Many professionals decide to use Facebook to promote their tourist apartments. Without a doubt, it is the best way not only to make yourself known among local businesses, but also a way to transmit the vibe of the area and attract new bookings.

Join local groups

Before creating your page, you must investigate which local groups are most relevant in the area: businesses such as cafes or restaurants, tourist attractions or nearby points of interest. Join these groups and start offering them precise and timely information –Don't abuse self-promotion! The goal of this phase is to start building relationships with businesses in the area.

In addition, in this way you will start to obtain resources and content that you can also share on the Facebook page of your tourist apartment.

Create a Facebook page for your apartment

This is perhaps the simplest step. Creating the Facebook page for your tourist apartment is a matter of three clicks. Load a name, complete the basic contact information, upload photos of your home and a link to your Airbnb profile.

If you've done your homework, you should already have several local groups that you actively participate in. These will serve as your primary source for sharing their content. Ask the author for permission before doing so – never copy content from the internet!

Use Facebook to promote your tourist apartment

Well, you already have a shiny page and have added some resources, but... what else do you need to do? Here are three ways to promote your apartment on Facebook:

• Use your Facebook page as an updated local guide: Some hosts give local recommendations during check-in to their guests. Others prefer to leave a printed guide in the tourist apartment, as recommended to become Airbnb Plus. Isn't it tedious to keep that physical guide up to date? We recommend that you use your Facebook page to include the best plans of the season (for example, the best beach bars or Christmas markets) and leave in the physical guide only those that don't change (for example, the best coves to visit).
• Ask your guests to share their photos on your Facebook page: This is the best option to include unique content and also to make your tourist apartment known among your guests' contacts. With this tactic, you'll be able to get some extra bookings.
• Ask your guests to rate you: Be cautious when asking for reviews. First, ask them to rate you on Airbnb –or your main source of reservations–. Only after, if they have given you five stars, then, ask them to rate your Facebook page as well!

If you liked this post about Facebook for Airbnb, you can continue reading the keys to attract more guests and close more sales on our marketing for tourist apartments blog.