Management of tourist apartments>Marketing for tourist accommodations

Emilio

14/5/2019

Airbnb Plus: 10 tips to get it in under 30 days

In today's post we talk about what Airbnb Plus is, the new category of Airbnb listings that have been verified by the platform and distinguished by quality and comfort.

Specifically, we will talk about:

  • What is Airbnb Plus?
  • Requirements for a listing
  • Requirements for hosts or Airbnb Plus hosts
  • 10 tips to become one

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What is Airbnb Plus?

Airbnb Plus is a category of listings that have been verified by the platform as quality. That is, keep in mind that if you want to be part of this category someone –a human being!– will go to your apartment to inspect it.

For guests, a listing of this type is one that is capable of offering a total quality experience.

For hosts, an Airbnb Plus is a great opportunity to get a very prominent place in the search results (Airbnb places better results with the badge than those that don't have it), promotional material and a dedicated support team.

If you need more tips and useful advice to increase your bookings and captivate your guests, take a look at our tourist apartment marketing center.

In general, Airbnb Plus ad participants have the following improvements included:

  • Verified Plus badge or badge, which improves the confidence of guests.
  • Improves search positioning
  • A different ad design
  • Professional photos
  • A virtual tour (in the style of Street View)

According to the platform itself, belonging to this category multiplies by 7 the visits to your ad and increases by 70% the nights reserved.

Requirements for a listing to be Airbnb Plus

Airbnb Plus Requirements

All accommodations in this category are inspected in person and meet a series of more than 100 requirements that cover design, services, and hospitality. Inspectors are professional photographers who will evaluate your property from top to bottom.

Specifically, the requirements that your accommodation must meet to be Airbnb Plus are:

Design

  1. A style, theme, or color palette unifies each of the spaces. Each room has a set of details that unify the style of the accommodation.
  2. Your space has character. The details of your accommodation tell an inspiring story.
  3. The accommodation has a well-organized space that makes guests feel comfortable.
  4. The Airbnb Plus rooms are cozy and pleasant.
  5. The furniture and decoration items are of quality

Equipment

  1. Accommodations with the Plus badge must offer a private bedroom –at least–. And it must include:
  2. A good mattress –no creaks or holes–
  3. A slatted bed base or bed frame
  4. Top sheet, bottom sheet, bedspread and bedspread to fit the bed
  5. 2 pillows for single beds
  6. 4 pillows for double beds
  7. Luggage rack, drawer or dresser
  8. Wardrobe with at least 4 wooden hangers
  9. The bathrooms must be complete and for the exclusive use of guests. They must include:
  10. Toilet with cistern
  11. Sink
  12. Cold and hot water with good pressure
  13. Large mirror –not a handheld mirror!
  14. 2 rolls of toilet paper or more
  15. 4 hand towels
  16. Hand soap in individual containers or new tablets
  17. Bathtub or shower
  18. 4 bath towels
  19. 2 separate containers of shampoo and conditioner
  20. Individual container or new shower gel tablet
  21. Airbnb Plus category listings must have a kitchen or kitchenette (French kitchen), which includes:
  22. For cooking
  23. Large knife, bread knife and paring knife
  24. Cutting board
  25. 4 sets of cutlery (fork, knife, spoon)
  26. 4 plates, bowls, glasses and cups
  27. 2 pots
  28. 2 pans
  29. Spatula
  30. Scouring pad for washing dishes
  31. Trash can –with its bags–
  32. 1 roll of kitchen paper
  33. Opener and corkscrew
  34. Appliances
  35. Gas or electric stove with two burners
  36. Microwaves
  37. Large or mini refrigerator
  38. Cold and hot water with good pressure
  39. To prepare drinks
  40. Bottled or filtered water
  41. Coffee and coffee maker
  42. Tea and water kettle
  43. Sugar  
  44. In addition, the rest of the accommodation must have the following services or amenities:
  45. TV or projector with cable
  46. WiFi with at least 5Mbps download speed
  47. Iron and ironing board
  48. Air conditioning
  49. Heating or radiator
  50. Autonomous guest arrival at Airbnb Plus accommodations
  51. Instructions for arrival with photos of the procedure
  52. House guide or welcome book with emergency information, contact details, wifi password, and checkout instructions
  53. Autonomous arrival 24 hours a day and 7 days a week after check-in time using a key safe, keypad lock, physical intercom, or smart lock.
  54. Guest privacy and security
  55. The exterior entrance has a lock
  56. Bedrooms have solid doors
  57. Windows of bedrooms and bathrooms that provide privacy or curtains
  58. Smoke and CO detector
  59. Excellent cleanliness. If you're interested in this topic, here are some cleaning tips for tourist accommodations.
  60. Everything works properly (lights, appliances and electronic devices).

Wow! So many requirements! You can check the full list directly on Airbnb. However, this list only refers to what a property needs to become Airbnb Plus.

In addition, you must have the characteristics that the host must meet.

Just the next section.

Host

If your accommodation is located in any of these cities –and meets the entire previous list–, now it's time to see what requirements the host needs to be Airbnb Plus:

  • Has a minimum stay of one night
  • Has at least 4.8 out of 5 in reviews –check out our post on getting better ratings.
  • You accept at least 95% of bookings
  • You have not had a last-minute cancellation in the last year

Don't confuse being Airbnb Plus with being Superhost!

10 tips to become Airbnb Plus in less than 30 days

This is a list with 10 tips to become Airbnb Plus, the new category that rewards the best and most cared-for tourist apartments on the platform. Follow them to become one in less than 30 days.

https://youtu.be/rPdByZAZjeA

Decoration

  • Show your personality in the decoration.
  • Leave enough free space to walk around
  • Include photographs or decorative prints that reflect it.
  • Everything is tidy: from cupboards or countertops to tables.
  • Hide cables from the guest's view.

Equipment

  • Place a paper guide of the tourist accommodation and your contact details in view of the host.
  • Hire a high-speed wifi internet service (greater than 5Mbps)
  • Have at least one TV tuned in and with Netflix or other video streaming services
  •  Equip your home with kitchen utensils and everything a guest might need in the bathroom
  • Have water, tea and coffee available

Cleaning

  • Keep your garden perfectly maintained.
  • Make sure the entrance to the building is clean and the lights work properly.
  • The air and heating work and the guest can control them.
  • Keep the windows and doors clean.
  • Check that all locks work.
  • Use mild air fresheners and keep neutral odors in your home.

Comfort

  • Have firm mattresses with clean and soft sheets for your guests
  • The bathrooms have two sets of towels per guest
  • Leave at least one wardrobe or dresser with hangers free
  • Provide a simple and agile check-in method. You can use a box with a code for keys, a digital lock, hand over the keys or automate door opening with a lock for Airbnb.

You can take a look at the full list on the website to become Airbnb Plus on the platform.

Did you like this post about what Airbnb Plus is and how you can become a host of this type? You can subscribe to Raixer's newsletter by completing the form below. We send you useful tips weekly to be a better host.