Market studies for Airbnb: How to do it?

In today's post we tell you the fundamentals of market research for Airbnb; what market research software exists and ultimately, how you can correctly choose the location of your next tourist accommodation.

What are market studies for Airbnb and what advantages they have

The three factors that influence when assessing the profitability of a real estate business are three: "location, location and location". This mantra may sound cliché, but the truth is that it is a truth as a castle.

Think that the differences between a traditional real estate business and the management of tourist apartments are very few. Before buying or signing a rental agreement to start your Airbnb business, you should ask yourself: what is the best location? It is precisely to solve this question that Airbnb market research comes into play.

This Airbnb market research is not only useful for real estate investors. It also helps you improve the profitability of your tourist accommodation. Why? Because being able to see which accommodations in your area are the ones that perform best, allows you to know what they are doing and use that information to take action. It's like using cheat sheets in exams... but without breaking the rules.

🤑 Lost when calculating the current profitability of your tourist accommodation? Download the Airbnb financial calculator and start there.

Market research software for Airbnb

We have analyzed three software for Airbnb market research. Keep reading to discover the pros and cons of each one.

AirDnA, the dean of Airbnb market research

Undoubtedly, AirDnA is the leader in the Airbnb market research sector. The software is oriented towards hosts, property managers, and real estate investors.

You can spy on your area's competition and see exactly how much they're earning; what their occupancy rate is and much more.

In addition, you can enter an address and get a prediction of how much you could earn with a tourist accommodation at that point. These analyzes are based on more than 4 million vacation rental homes in their database.

There's a lot of information you can get with the free demo version of this software. However, if you need to do rigorous Airbnb market research, the subscription starts at $39.99/month for a neighborhood and $149/month for entire cities.

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Transparent, the Spanish company for tourist accommodation market research

Transparent is a company with offices in Madrid and San Francisco. They develop an analysis and data visualization tool for the short-term rental industry. Their database is made up of more than 20 million accommodations and has global coverage.

With Transparent, property managers, hotel chains and real estate investors can anticipate and predict the demand and profitability of their assets. In addition, the platform has a comprehensive Airbnb pricing tool and an event calendar.

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Sample screen of Transparent, a vacation rental market research software. Via: Transparent.[/caption]

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