Should I invest in Adwords or Facebook Ads to increase my bookings?

Although you have just entered the world of business, you are sure to have very clear that to make money you will not only have to work hard, but also you will have to invest. This maximum also applies to vacation rentals. Luckily, you have at your disposal tools that allow you a simple and quite economical promotion of your tourist apartment, it is the case of Adwords and Facebook Ads

What is Google Adwords?

It is Google's advertising tool. Through this platform you can develop ads that will improve the visibility of your apartment. In fact, it is an investment that pays off quite well, since almost a quarter of the clicks that users make are on the ads that Google shows. You have probably seen them too, they are the first results that appear when you perform a search, and below them you can clearly see that it is an ad.

How does Google Adwords work?

In Google Ads you can put text ads, image ads and even video ads. To create your ad, you must register with the tool and do a search for keywords related to your activity

It is recommended that you have a landing page for your accommodation perfectly oriented to conversion.

Don't be alarmed, what we mean by this is that it's not that simple. Think that there are thousands of people and companies that also want to promote their tourist apartment and Google only has space for six ads, so it has to distribute it well. How does it do it? With the bid system. That is, you have more chances that your ad will be displayed if the price you're willing to pay is higher than that of your competitors. But money doesn't buy everything, no matter how much you pay Google won't display your ad if your website doesn't have the necessary quality.The system is so successful that Facebook Ads, Facebook's advertising system, works practically the same. Not only do you get visibility, but you also only pay each time a user clicks on your ad and visits your website.

Did you know that you can also promote your tourist accommodation on Facebook for free?

When to use Adwords?

You can promote yourself whenever you want, but you will have more chances of gaining customers with specific campaigns and long-tail keywords. It's even better if you do it with campaigns where you can charge a bit more for your apartment, as this will give you a better return on your investment. For example, you can create specific campaigns to rent out your apartment near Pamplona for the San Fermines, or create a specific campaign to accommodate the thousands of people from Madrid who flee the city during the May bridge. If you select your keywords well and work on the campaigns, you will notice that your bookings increase. Don't miss out on this way of advertising!

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